Babybel is a satisfying snack that has a magical experience before you take the first bite. By focusing on the feeling of opening a babybel, we emphasized how great peeling open the wax was. When you open a Babybel it's always going to be

A Greater Experience


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Featured spots to be played on HGTV, the DIY network, and similar networks.  

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These decals will be placed in front of the cheese section at grocery stores. 

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These mailers will be sent to previous and prospective customers. They'll open them by pulling the wax peel that's similar to Babybel cheese's pull-to-open tab. . 

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Art Director: Hannah Newsome