Babybel is a satisfying snack that has a magical experience before you take the first bite. By focusing on the feeling of opening a babybel, we emphasized how great peeling open the wax was. When you open a Babybel it's always going to be
A Greater Experience
Featured spots to be played on HGTV, the DIY network, and similar networks.
These decals will be placed in front of the cheese section at grocery stores.
These mailers will be sent to previous and prospective customers. They'll open them by pulling the wax peel that's similar to Babybel cheese's pull-to-open tab. .
Art Director: Hannah Newsome