USPS x Etsy
Small business owners were losing their livelihoods to the pandemic, we wanted to help them and another crucial business in danger. The USPS.
The idea to have USPS and Etsy collaborate was natural because both companies deliver for their customers.
Custom Stamp Collection
Stamp books will be available to members of the partnership and also be sold in brick and mortar USPS postal offices.
The postal service is in a way, a part of every small business - our print executions show an exaggerated relationship between a small business owner and their postal service worker.
The banner ads will target Etsy sellers on hobby-specific sites like Michaels and other specialty craft stores. They'll be redirected to the Etsy.com/USPS site and encouraged to sign up for the membership.
Featured spots to be played on HGTV, the DIY network, and similar networks.
Art Director: Claire Graveline