Discraft Discs

Take it outside

Print

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Fishing.jpg
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Out of Home

OOH will be placed in high-traffic areas to juxtapose people stuck in their monotonous commute. 

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Radio

These spots will play on Spotify playlists like Adventurer's Playlist and Wild and Free. 

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RADIO // “CAST AWAY” :30

 

SFX: The cast of a fishing line being thrown, then plopped into a roaring river.

 

VO: Cast away your worries with each flick of your wrist. Feel the tension release in your shoulders as you wait.

 

SFX: The line catches and reeling intensity increases.

 

VO: As the tension builds, don’t forget this is a vacation, not the championship. 

 

VO: Plan your next meditative retreat. 

 

CTA

Challenge Your Vacation

RADIO // “CAST AWAY” :30

SFX: The cast of a fishing line being thrown, then plopped into a roaring river.

VO: Cast away your worries with each flick of your wrist. Feel the tension release in your shoulders as you wait.

SFX: The line catches and reeling intensity increases.

VO: As the tension builds, don’t forget this is a vacation, not the championship. 

 

VO: Plan your next meditative retreat. 

 

CTA

Challenge Your Vacation

art director: michael simon