Gorilla Glue

 We live in a throw away society, but all the new stuff has none of the old stuff’s character. Gorilla Glue has the power to fix what means the most to you. We targeted eco-conscious people in their late 20s to 30s. They need to save money and can do that by fixing their treasured pieces instead of buying new.  

Print

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Out of Home

The OOH posters would be strategically placed near big-box retailers like Ikea, Home Depot, Lowes and other stores to contrast unique, products with character versus cheap, plastic products sold by the retailer.   

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Art Director: Kate Budorick