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AAA
Breaking down on the side of the road puts you in a vulnerable position. Women, especially,
are at the mercy of any person that shows up to “help.” We created a new initiative to ensure
women feel safe every step of the roadside assistance process.
Initiative Lockup
In-app Features
An option for female towers. This pops up after you submit your location to see if they're available near you.
A service tracker once a request for service is submitted.
In-app or messaging check-ins to see how you’re doing.
OOH
Banners
art director: geena montes-sabino
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