AAA

Breaking down on the side of the road puts you in a vulnerable position. Women, especially,

are at the mercy of any person that shows up to “help.” We created a new initiative to ensure 

women feel safe every step of the roadside assistance process.

Initiative Lockup

lockup.png

In-app Features

female tow 02_.png

An option for female towers. This pops up after you submit your location to see if they're available near you.

driver tracker 01.png

A service tracker once a request for service is submitted.

text-mockup__.png

In-app or messaging check-ins to see how you’re doing.

OOH

billboard 02.png

Banners

banner 1 finished.png
banner 2 finished.png

Instagram

social2.gif
social1.gif
Screen Shot 2021-09-01 at 3.01.26 PM.jpeg

art director: geena montes-sabino