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USPS x Etsy
When small business owners began losing their livelihoods to the pandemic, a collaboration was born. USPS and Etsy care about delivering to their customers. Why not deliver together?
Small business owners selling through Etsy will join an exclusive membership. The membership includes discounted costs on priority shipping, exclusive advertising space for the small business, and a special site for customers to interact with the spotlighted small business. The microsite hosts all small business members’ storefronts.
Custom Stamp Collection
Stamp books will be available to Etsy sellers and in brick and mortar USPS postal offices.
The banner ads will target Etsy sellers on hobby-specific sites like Michaels and other specialty craft stores. They'll be redirected to the Etsy.com/USPS site and encouraged to sign up for the membership.
art director: claire graveline
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