Visit Idaho
Idaho’s landscape stretches through many climates, offering a challenge for the seasoned outdoorsman. This campaign for Visit Idaho invites rough and tough vacationers to experience a new landscape.
Out of Home
OOH will be placed in high-traffic areas to juxtapose people stuck in their monotonous commute.
Radio
These spots will play on Spotify playlists like Adventurer's Playlist and Wild and Free.
RADIO // “CAST AWAY” :30
SFX: The cast of a fishing line being thrown, then plopped into a roaring river.
VO: Cast away your worries with each flick of your wrist. Feel the tension release in your shoulders as you wait.
SFX: The line catches and reeling intensity increases.
VO: As the tension builds, don’t forget this is a vacation, not the championship.
VO: Plan your next meditative retreat.
CTA
Challenge Your Vacation
RADIO // “CAST AWAY” :30
SFX: The cast of a fishing line being thrown, then plopped into a roaring river.
VO: Cast away your worries with each flick of your wrist. Feel the tension release in your shoulders as you wait.
SFX: The line catches and reeling intensity increases.
VO: As the tension builds, don’t forget this is a vacation, not the championship.
VO: Plan your next meditative retreat.
CTA
Challenge Your Vacation