Visit Idaho

Idaho’s landscape stretches through many climates, offering a challenge for the seasoned outdoorsman. This campaign for Visit Idaho invites rough and tough vacationers to experience a new landscape. 

Print

Idaho Print 3.png
Idaho Print 1.jpg
Idaho Print 2.jpg

Out of Home

OOH will be placed in high-traffic areas to juxtapose people stuck in their monotonous commute. 

Screen Shot 2021-02-13 at 11.38.44 PM.pn
Screen Shot 2021-02-13 at 11.39.50 PM.pn

Radio

These spots will play on Spotify playlists like Adventurer's Playlist and Wild and Free. 

Screen Shot 2021-02-13 at 11.42.01 PM.pn
Screen Shot 2021-02-13 at 11.42.24 PM.pn

RADIO // “CAST AWAY” :30

 

SFX: The cast of a fishing line being thrown, then plopped into a roaring river.

 

VO: Cast away your worries with each flick of your wrist. Feel the tension release in your shoulders as you wait.

 

SFX: The line catches and reeling intensity increases.

 

VO: As the tension builds, don’t forget this is a vacation, not the championship. 

 

VO: Plan your next meditative retreat. 

 

CTA

Challenge Your Vacation

RADIO // “CAST AWAY” :30

SFX: The cast of a fishing line being thrown, then plopped into a roaring river.

VO: Cast away your worries with each flick of your wrist. Feel the tension release in your shoulders as you wait.

SFX: The line catches and reeling intensity increases.

VO: As the tension builds, don’t forget this is a vacation, not the championship. 

 

VO: Plan your next meditative retreat. 

 

CTA

Challenge Your Vacation

Art Director: Michael Simon